Principles of Marketing, 19th Edition

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.

Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.Principles of Marketing 19th Edition is written by Philip Kotler; Gary Armstrong; Sridhar Balasubramanian and published by Pearson. ISBNs for Principles of Marketing are 9780137927111, 0137927118 and the print ISBNs are 9780137864898, 0137864892. Additional ISBNs include 9780137991839, 9780137927104.