Foundations of Marketing, 10th Edition

Pride/Ferrell’s FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you’ll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest research, the text ensures you stay current with industry trends. Prepare yourself for a successful marketing career with this valuable resource that empowers you to make informed decisions and excel in the dynamic world of marketing. Elevate your performance and achieve your goals.
Foundations of Marketing 10th Edition is written by William M. Pride; O. C. Ferrell and published by Cengage Learning. ISBNs for Foundations of Marketing are 9798214582061, and the print ISBNs are 9798214040950. Additional ISBNs include 9798214344027, 9798214041070, 9798214041063.