Consumer Behavior: Buying, Having, Being, 14th Edition

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.

It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we’re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.Consumer Behavior: Buying, Having, Being 14th Edition is written by Michael R. Solomon; Cristel Antonia Russell and published by Pearson. ISBNs for Consumer Behavior: Buying, Having, Being are 9780137937967, 0137937962 and the print ISBNs are 9780137865093, 0137865090. Additional ISBNs include 9780138170806, 9780138166625.