Business Communication: Process & Product 11th Edition

Guffey/Loewy’s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today’s competitive labor market. Mind Tap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using Linked In effectively and creating a winning resume. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future. Business Communication: Process & Product 11th Edition is written by Mary Ellen Guffey; Dana Loewy and published by Cengage Learning. ISBNs for Business Communication: Process & Product are 9780357984192, 0357984196 and the print ISBNs are 9780357984109, 0357984102.